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Indies: Do You Have A Clear Goal In Mind?
(By Tim O’Brien) For just about every podcaster, when you click on the submit button to send your podcast to the world, chances are your goal is to get the most numbers of downloads and listens as...
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Podcasters’ New Year’s Resolutions
(By Tim O’Brien) Looking ahead to 2019, those New Year’s resolutions are right around the corner. With that in mind, we thought we’d find out some New Year’s resolutions from podcasters: Greg Jackson...
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How To Find Great Guests
(By Tim O’Brien) In our first year of podcasting, we’ve interviewed authors, doctors, sports agents, marketing pioneers, veteran communications professionals, the creator of the emoticon and even a...
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If You Can’t Find It, Create It
(By Tim O’Brien) One of my favorite podcasts is a podcast about podcasts, which is called Podcasts We Listen To. As a podcast listener, I discovered many new podcasts thanks to host and producer...
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20 Lessons After 50 Episodes
(By Tim O’Brien) Today marks the 50th episode we produced at the Shaping Opinion podcast, which provides an opportunity to think about my 20 lessons from the first 50: The Brand of Microphone Doesn’t...
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Does Your Podcast Have Vertical Or Horizontal Appeal?
(By Tim O’Brien) In my business, we analyze the media in many ways, but two of the most basic are to see media outlets as either vertical or horizontal. What does that mean? It’s like it sounds. If you...
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10 Ways To Become A Better Storyteller
(By Tim O’Brien) Even if your podcast is not considered a storytelling podcast, regardless of your genre, most podcast listeners tune in to hear stories. Whether you do a true-crime podcast, a...
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The Power Of Podcasting For Internal Audiences
(By Tim O’Brien) In recent months, I’ve had a few conversations with communications professionals who have been exploring the use of podcasts for internal use targeting employees and others inside...
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Do You Need A Producer Or An Engineer?
(By Tim O’Brien) The question is more rhetorical than anything because, if you’re like most podcasters, your titles include host, producer, engineer, and IT tech. That said, the question remains and it...
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Learn From Bloggers’ Mistakes: Do Not Pay-to-Play
(By Tim O’Brien) Bloggers can be the worst when it comes to pay-to-play. For the price of a product sample, you can persuade some bloggers to write favorably about your product without them ever...
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Podcast Promotion Lessons From A Breakfast Diner
(By Tim O’Brien) In the course of my participation in numerous online forums for podcasters, there is a common assumption that causes more than a few podcasters to waste a lot of valuable time, and...
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Branded Podcasts: Defining Your Audience & Goals
(By Tim O’Brien) Branded podcasts aren’t just for the big consumer brand names and companies with deep pockets. At the same time, they aren’t for hobbyists, either. If your idea of a branded podcast is...
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Conducting a Feasibility Analysis of Your Branded Podcast
(By Tim O’Brien) The launch of a branded podcast for your organization, whether it’s a small business or a large enterprise, whether it’s a nonprofit or a for-profit organization, is an investment....
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Branded Podcasts: Identifying The Right Host
(By Tim O’Brien) For most podcasters, choosing the host is easy. Usually it’s the creator or team of creators themselves who host the podcast. But for branded podcasts, the factors that go into...
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Should An Ad Agency Produce Your Branded Podcast?
(By Tim O’Brien) The first place just about every organization goes to when considering production of their own branded podcast is their ad agency. It makes sense. Need an online video? “Call the ad...
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Branded Podcasts: Series Or Episodic?
(By Tim O’Brien) In my last piece for Podcast Business Journal, I covered the four questions you should ask before tapping your ad agency to produce your branded podcasts. Question number-three on that...
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When Activists Go After Podcasting Host Companies
(By Tim O’Brien) The first time I dealt with a “corporate campaign” it involved a labor union that had picketers camped out on a cul de sac in the exclusive neighborhood where my client’s CEO lived....
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The Pandemic Makes it More Imperative to Vet Guests
(By Tim O’Brien) As we head deeper into the COVID-19 pandemic and its impact on our nation and our world, I’ve seen a convergence of my day job and my podcast in a way that I had never anticipated. As...
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Social Media Alone is not the Way to Grow an Audience
(By Tim O’Brien) One of the more common misconceptions when it comes to growing a podcast audience is to assume that high volume on social media leads to more podcast downloads. This seems to make...
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Learn From Bloggers’ Mistakes: Do Not Pay-to-Play
(By Tim O’Brien) Bloggers can be the worst when it comes to pay-to-play. For the price of a product sample, you can persuade some bloggers to write favorably about your product without them ever...
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